St. George’s University of London
Showcasing a university’s vibrant, nurturing research culture
The Challenge
St. George’s University of London is home to some of the most pioneering medical research in the world.
Its success has been made possible by a positive research culture where researchers and other staff are given the freedom and support to develop their careers.
The university was launching a new digital Research Hub and needed video content to shine a light on that nurturing culture.
How we helped
Our creative concept blended filmed footage and interviews, with user-generated-content shot by the research staff themselves.
The video greets visitors to the homepage of the Research Hub.
“Our creative choices with this project were all taken to reflect the tone of St. George’s research culture - warm, optimistic and supportive.
The bright motion design elements - coupled with the candid user-generated-content - all helped to build authenticity.”
